For this Executive Viewpoint interview, Globant’s Managing Director of the Media & Entertainment AI Studio, Steven Polster, joined Latesa Hughes to discuss the company’s latest innovations, emerging trends in the Media and Entertainment Industry and plans for the 2026 NAB Show.

Steven Polster is the Managing Director of the Media & Entertainment AI Studio at Globant. He brings over 25 years of experience in the media and entertainment industry, spanning strategy, operations and GenAI. Throughout his career, Polster has helped global media organizations drive transformation, innovation and growth. Recognized for his deep industry expertise and ability to connect technology, data and creativity, Steven helps media companies adapt and thrive in an evolving entertainment landscape.

Globant creates the digitally native products people love. Globant leverages its expertise in AI to help bridge the gap between businesses and consumers through technology and creativity; they dare to digitally transform organizations and strive to delight their customers.

Where to Find Globant at NAB Show:

On Monday, April 20 at 10:30 a.m., attend their session, “Streaming the World Cup at Scale: Delivering the World’s Biggest Event for a Massive Audience,” at the Media and Entertainment Theater in West Hall.

Globant will also be available for meetings on Saturday at the Wynn, where they’ll have a Wynn/Encore Parlor Meeting Suite.

---

About Globant

As a digitally native company, we are passionate about the way tech can change industries, experiences, and lives.

AI is taking storytelling to a new level, and hyper-personalization is key.

Our approach integrates AI as a cornerstone, empowering our clients to forge substantial connections with their audience. We leverage AI-driven strategies for the creation, management, delivery, and monetization of media experiences, delivering content that resonates deeply with their target.

We empower our clients by leveraging AI technology, creating dynamic content, engaging stories, and powerful experiences to strengthen their presence in the industry.

For more information, visit www.globant.com.