Attending NAB Show New York is part of Imagine Communications’ innovation strategy, helping the company gather customer insights, evaluate industry trends and inform future product development.

“Our heritage has always been one of innovation,” said Steve Reynolds, CEO of Imagine Communications.
Whether helping drive standards development around SMPTE ST 2110 or participating in MXL and European Broadcasting Union discussions, Imagine Communications is constantly looking years ahead as the industry evolves. That forward-looking mindset is one reason NAB Show New York remains an important forum for the company.

“It is a unique chance to be able to get all that feedback from a broad community of people — of users and architects and business leaders — and synthesize that all together as we are making our plans,” Reynolds said.
Taking place each October, NAB Show New York also arrives at a strategic moment in the business calendar. As Reynolds noted, many customers are already thinking about what they’re going to be investing in the following two years.

It’s one of the reasons we love coming to NAB Show New York. This is where the software actually gets used. I mean, within a couple blocks walk of here, I can go visit 10 of my biggest customers, and I can talk to the actual people that are using the software.

— Steve Reynolds, CEO, Imagine Communications

A Growing East Coast Audience

In recent years, Reynolds has observed a broader range of attendees at NAB Show New York beyond traditional broadcasters.

“One of the things that we’ve seen over the course of the last couple of years in particular at this Show is a lot more participation by the teams and the leagues,” Reynolds said.

Sports organizations increasingly attend NAB Show New York to explore technologies supporting production, distribution and fan engagement.

“We’ve probably had two dozen meetings this week with people that are representatives of the individual sports teams or representatives of the leagues,” Reynolds said. “They know that this is where the technology is going to be showcased. This is where they can get answers.”

The audience has also expanded beyond sports. Reynolds noted that many of Imagine Communications’ newer customers include Fortune 500 companies operating internal production studios and distribution networks, along with houses of worship. As those industries invest more heavily in content creation and distribution, they are finding their way to NAB Show New York.

For Imagine Communications, that growing mix of attendees makes NAB Show New York an increasingly valuable place to connect with both established customers and emerging users of media technology.

About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on their optimized, futureproof, multiscreen video and revenue enablement solutions every day to support mission-critical operations. Today, nearly half of the world’s video channels traverse Imagine Communications’ products, and their software solutions drive close to a third of global ad revenue. Through continuous innovation, they are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry.

Learn more at: imaginecommunications.com.