How to Build Entertainment Breakthroughs Using Generative AI and the Cloud

As audiences crave more immersive, personalized content, the race to break through has never been more competitive. In this conversation from the 2025 NAB Show, Samira Bakhtiar and industry leaders share how they’re using generative AI, live cloud production and real-time platforms to reimagine entertainment and sports.

From interactive workflows to fan-first storytelling, discover how technology is unlocking new creative frontiers.

Key Takeaways:
– How generative AI creates new content formats and fan experiences
– The convergence of cloud and interactivity in sports, streaming and gaming
– Real-world strategies for building smarter, scalable production ecosystems

This is your backstage pass to next-gen content creation.