Harnessing AI and Agents to Reimagine Media and Entertainment

AI is no longer just a tool — it’s becoming a creative and operational partner. In this keynote session from Microsoft at the 2025 NAB Show, Silvia Candiani leads a dynamic discussion on how AI and intelligent agents are reinventing every layer of media and entertainment.

From content ideation to distribution, discover how cloud-powered intelligence is elevating creativity, streamlining processes and reshaping engagement.

Session Highlights:
– Examples of AI-driven transformation in production and post
– Strategies for content personalization at scale
– Insights from top execs driving change across the M&E landscape

Essential viewing for anyone building the future of intelligent media.