Beyond the Game: Original Content Driving Viewership off the Field of Play

Creating original content that stands out is the only way to break through in today’s crowded media landscape. Explore innovative storytelling techniques, see examples of content that drives viewership and learn how leagues, teams, and media partners are pushing the envelope in sports content creation and connecting with fans.

Featuring Hannah Taylor, Communications Strategist, The Lippin Group; Lauren Fisher, VP, Creative Director, Religion of Sports; Sara Rea, Head of Unscripted, Hello Sunshine; Trevor Gill, VP, Sports Development/Executive Producer, VICE TV; and Whit Jackson, VP of Media and Entertainment, Wasabi Technologies.

Session from 2025 NAB Show Sports Summit