NAB Show
NAB Show Cares.
NAB Show Exhibitor Benefits: Pre-Paid and Inclusive Services
At NAB Show, we care deeply about creating a seamless, stress-free experience for our exhibitors. That’s why we’ve partnered with industry-leading vendors and negotiated exclusive, simplified and predictable pricing to remove uncertainty while elevating your Show experience.
Because We Care.
NAB Show is committed to elevating exhibitor success. We’ve intentionally negotiated every pricing model to:
- Reduce complexity
- Eliminate unpredictable weight-based costs
- Provide exhibitor-friendly, transparent rates
- Streamline planning and budgeting
Our goal is simple: to support exhibitors with services that feel fair, predictable and crafted with care.
Programs That Help You Save Money and Increase ROI
Below are key NAB Show Cares programs designed to simplify planning and maximize your return.
Pre-Paid Show Site Material Handling
As part of our exhibitor-first approach, NAB Show has secured pre-paid, National Sanitation Foundation (NSF)-based material handling rates directly through our vetted vendors.
This negotiated rate covers:
- Freight delivery for items (originating from your company or approved Exhibitor Appointed Contractor) from the marshalling yard to your booth
- Empty storage throughout the event
- Outbound loading after the Show closes
- POV unloading and vehicle spotting
Unlike traditional industry models that charge by weight, NAB Show delivers transparency and predictability — because we know exhibitors deserve clarity, not surprise invoices.
NEW! Third-Party Shipments
Our pre-paid NSF rate applies to shipments originating from the exhibiting company or from an approved Exhibitor Appointed Contractor. To protect the integrity of our negotiated program:
- Outside third-party exhibit equipment vendor shipments — such as carpet vendors, A/V providers, or furniture suppliers — will be billed directly to the exhibitor at a flat rate of $1.84 per pound.
This approach ensures fairness and maintains the value of the NAB Show exhibitor bundle.
Advance Warehouse and Target Dates
To give exhibitors flexibility, shipments may be sent to the advance warehouse. Please keep in mind:
- Our vendor offers competitive per-lb pricing for advance warehouse handling.
- Late or off-target shipments may incur fees.
These standards ensure timely handling while preserving the exclusive pricing structure negotiated by NAB Show.
Inclusive Electrical Pricing
Because electrical services are essential for most booths, NAB Show worked with our vendor partners to bundle materials and initial floor work labor into one predictable outlet rate.
This means exhibitors enjoy:
- No separate labor or material line items
- No hidden charges for under-carpet floor work during the initial install
Any additional booth work requested after the initial installation will be billed separately. This structure was designed specifically to reduce cost unpredictability and support exhibitors’ planning needs.
Inclusive Rigging Pricing
NAB Show’s vendor partnership also includes simplified rigging crew labor rates, bundling basic rigging and sign hanging materials into one all-inclusive price.
This eliminates the traditional à-la-carte model of:
- Rigging crew hour charges
- Material add-ons
- Small-item surcharges
Larger elements — such as truss, motors, lighting packages and design services — are billed separately.
By negotiating this structure, NAB Show ensures rigging costs remain transparent and manageable
