Key Takeaways:

➡️ Media companies are putting AI into everyday workflows. At NAB Show 2026, Lone saw companies move beyond AI demonstrations and put the technology to work across video understanding, metadata tagging, localization, B-roll generation, ad optimization and other media operations.

➡️ AI can help broadcasters reach mobile-first audiences. AWS Elemental Inference uses AI to automatically reframe live 16:9 broadcasts into vertical video within seconds, helping broadcasters distribute content to social platforms while an event is still happening.

➡️ AI agents can identify and respond to streaming issues faster. Lone describes AI agents that continuously evaluate streaming systems, detect anomalies and coordinate responses across complex workflows, reducing the time it takes to identify and address problems while keeping people in control.

➡️ AI is changing how creators produce content. Lone points to real-time hybrid filmmaking as one example, combining live-action performances with AI-generated environments to shorten production timelines while keeping human creators at the center of the process..

About Steph Lone

Steph Lone is the Global Leader of the Solution Architecture team for the Media and Entertainment business unit at Amazon Web Services. In her role, she oversees the solutions architects defining the technical strategy and architectural solutions for customers.

With more than 25 years in the media and entertainment industry, primarily at Paramount, she led the digital execution of high-profile live sports broadcasts, including multiple Super Bowls and soccer productions for UEFA and Serie A. Lone was the senior vice president of engineering for CBS Sports Digital for eight years before joining AWS in March 2022.

Her experience includes leading the migration of thousands of enterprise and media centric workloads to the cloud. Lone is a board member for IABM and holds two patents. She was named Cynopsis’ 2020 Top Women in Media as a Tech Leader, 2020 Broadcasting & Cable Tech Leadership Award and is the 2024 WICT Women to Watch – Tech Award winner.

About Amazon Web Services

Amazon Web Services is guided by customer obsession, pace of innovation, commitment to operational excellence, and long-term thinking. By democratizing technology for nearly two decades and making cloud computing and generative AI accessible to organizations of every size and industry, AWS has built one of the fastest-growing enterprise technology businesses in history. Millions of customers trust AWS to accelerate innovation, transform their businesses and shape the future. With the most comprehensive AI capabilities and global infrastructure footprint, AWS empowers builders to turn big ideas into reality.

Learn more at aws.amazon.com.