The 2026 midterms are on track for record political spending, projected at $11.6 billion. Spending dynamics are shifting following a Supreme Court ruling that removed limits on coordinated party-candidate spending. This session opens with a quick look at what is driving this cycle’s numbers, then turns to the bigger picture: how that spending is reshaping core advertising, pushing pricing pressure onto broadcast inventory, accelerating the shift toward CTV and making ACR technology essential for advertisers and stations navigating the change.