NAB Show
Webinars On-Demand: Operational Planning Series
Operational Planning Series
Fill Your Booth: Proven Tactics to Maximize NAB Show New York ROI
Originally presented: August 28, 2025
Supercharge your booth’s impact at NAB Show New York!
In this webinar, you’ll learn practical marketing strategies to build pre-show momentum, secure meaningful meetings, attract media attention and drive more traffic to your booth. Discover how to create engaging promotions, energize your booth staff and extend your impact after the show with follow-up tactics designed to strengthen relationships, generate leads and maximize your return on investment.
Key Takeaways:
➡️ Build awareness before the show with targeted marketing and promotional campaigns.
➡️ Book high-value customer and prospect meetings before arriving on-site.
➡️ Create booth experiences, contests and giveaways that increase engagement and foot traffic.
➡️ Develop a compelling product story and prepare newsworthy announcements for the media.
➡️ Equip your booth staff with consistent messaging and effective elevator pitches.
➡️ Use lead retrieval and post-show follow-up strategies to nurture relationships and maximize ROI.
Ready for the Spotlight?
Showcase your brand on the show floor and connect with decision-makers seeking the latest solutions in media, entertainment and technology.