Session.

The Future of Sports Betting: Growth, Media & Responsibility

Wednesday, October 21 | 1:30 – 2:15 p.m. | Theater A

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Sports betting has become one of the most powerful forces shaping the modern sports ecosystem, transforming how fans consume games, how media companies create content, and how operators engage customers. As the industry enters its next phase, leaders face a critical challenge: how to sustain growth while promoting responsible play and maintaining consumer trust.

Join Christian Genetski, President of FanDuel, and Craig Carton, sports media personality and responsible gaming advocate, for a candid conversation on the evolution of sports betting. The discussion will explore the convergence of betting and media, the changing regulatory landscape, the future of fan engagement, and the industry’s responsibility to address problem gambling. Through the lens of both business leadership and personal experience, this session will examine what it will take to build a thriving, sustainable sports betting industry for the future.

Key Topics:

  • The next chapter of sports betting growth in the U.S.
  • How betting is changing sports media and fan behavior
  • Innovation, technology, and emerging wagering products
  • Building consumer trust and long-term sustainability
  • Responsible gaming: balancing growth with accountability
  • The role of leagues, operators, media, and policymakers in shaping the future of the industry

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