The creator economy has entered its next chapter. Today’s most successful creators aren’t just monetizing audiences through sponsorships—they’re building businesses. From launching consumer brands and owning intellectual property to licensing content, producing original programming, and creating recurring revenue streams, creators are evolving into full-fledged media entrepreneurs. This session explores how the economics of the creator business are changing, what sustainable growth looks like, and why ownership—not just influence—is becoming the ultimate competitive advantage.