NAB Show
Exhibit or Sponsor: Technical Operations & Infrastructure.
Reach the Teams Modernizing Media Infrastructure
October 21-22, 2026 | Javits Center, New York, NY
Technical Operations & Infrastructure Buyers have emerged as one of the fastest-growing and most commercially valuable audiences at NAB Show New York.
These professionals are responsible for evaluating, implementing and maintaining the technologies that power today’s media organizations, from broadcast and streaming to live production and cloud workflows.
As organizations modernize infrastructure, adopt AI, migrate to IP and cloud environments, and support increasingly distributed production models, technical leaders are actively seeking trusted technology partners. For exhibitors providing infrastructure, networking, cloud, security, workflow automation and live production solutions, NAB Show New York offers direct access to highly engaged decision-makers shaping the future of media operations.
By the Numbers
+7.9%
Fastest Growing Buyer Segment YOY
84%
Influence Buying Decisions
83%
Northeast-Based Attendees
99%
Exhibitors-Only Audience
*All figures are audited and reflect registered attendees from NAB Show New York 2025.
Why Technical Operations Leaders Attend NAB Show New York
Technical leaders come to NAB Show New York to evaluate infrastructure, compare technologies and identify practical solutions that improve operational performance.
- Modernize broadcast and media infrastructure
- Evaluate cloud and hybrid production workflows
- Improve operational efficiency and reliability
- Compare AI-enabled workflow solutions
- Meet implementation-ready technology partners
- Discover scalable production and networking technologies
Where Infrastructure Decisions Begin
“This is the show where we get to sit down with the decision makers from the large media companies. It’s actually talking to people and seeing their eyes light up and go, gosh, that’s exactly what I need. And we get that. We do get that quite a lot.“
— Alex Keighley, SVP of Sales, Grass Valley
Meet Buyers from Leading Media Organizations
Reach technical decision-makers from the companies modernizing today’s broadcast, streaming and production infrastructure.
Get Started
Technical Operations is more than a growing audience. It’s one of the show’s most influential buyer segments. Nearly every attendee comes to the exhibit floor to evaluate technologies, compare vendors and identify solutions that improve production, infrastructure and operational performance. With strong buying influence and representation from leading media organizations, exhibitors have a unique opportunity to connect with the professionals shaping technology investments across the industry.
Exhibit and Sponsorship Opportunities
Exhibit Space
Connect with qualified buyers and showcase your solutions to the audiences shaping the future of media and entertainment.
Turnkey Packages
Get everything you need to exhibit with turnkey packages designed for a seamless, cost-effective and impactful show experience.
Sponsorship and Advertising
Amplify your brand with digital advertising and sponsorship opportunities that engage buyers before, during and after the show.
Additional Resources
2026 Floorplan
Navigate the exhibit hall and discover where industry leaders, emerging technologies and networking opportunities await.
2026 Prospectus
Learn how NAB Show New York connects exhibitors with the buyers, technologies and growth markets shaping the future of media.
Audience Profile Report
Explore attendee demographics, buyer insights and audience trends to understand who attends and why they matter to your business.