Gaby Ferreres, Head of Industry Marketing for Media & Entertainment, Sports, Games, Advertising & Marketing, AWS, shares how NAB Show delivers exceptional value by bringing together a global ecosystem of customers, partners and creators in just a few days. From showcasing advanced solutions across content creation, distribution, media lifecycle management, and monetization to highlighting real-world applications powered by generative and agentic AI, NAB Show enables AWS to demonstrate its technology in a highly immersive and differentiated way.

Through hands-on demos and interactive experiences, such as sports analytics tools used by professional teams, AWS connects directly with studios, broadcasters, developers and content creators. The show provides a unique platform for meaningful engagement, helping AWS capture new customers, strengthen partnerships, and gain critical insights into evolving industry needs.

Hear why NAB Show remains a cornerstone event for AWS to innovate, collaborate and accelerate growth in the media and entertainment industry.