NAB Show

NAB Show

Video.

Agents & Creativity: How AI is Reshaping the Future of Media Creation

Join Lydia Smyers, Vice President of Telco, Media, and Gaming of Microsoft, in a fireside chat, exploring how AI is moving from experimentation to real-world impact in media creation. The session examines the MovieLabs 2030 Vision, the rise of agentic workflows, and why intelligence, governance, and trust are essential to applying AI responsibly across real production environments.

Speakers:

Lydia Smyers, VP Sales – Telco, Media, & Gaming, Microsoft
Jim Helman, CTO, MovieLabs

Location: VideoNext Theater

May 4, 2026