As media ecosystems expand across OTT, CTV, FAST, and broadcast, AdOps teams are hitting a breaking point in managing increasing complexity with fragmented tools, manual workflows, and limited real-time control.
This session explores the shift from traditional automation to agentic AI, where intelligent systems augment AdOps teams by executing workflows, surfacing insights, and enabling faster, more informed decisions with humans firmly in control of strategy, governance, and exceptions.

Through real-world examples and a live demonstration, you’ll see how AI transforms AdOps from reactive execution to proactive, revenue-driving operations.

During this 20-minute session, you will learn how to:

Automate campaign setup, QA, and trafficking using AI-assisted workflows
Optimize pacing and yield in real time to maximize delivery and revenue outcomes
Reduce manual effort while improving accuracy, productivity, and operational efficiency
Detect and prevent revenue leakage before it impacts performance
Unify visibility across fragmented AdTech systems for better decision-making
Scale AdOps operations without increasing team size

Speakers:
Filiz Bahmanpour, Head of Media & Entertainment, TAVANT
Dr. Olav Laudy, Senior Director, AI consulting, TAVANT

Location: Tech Chat Theater