NAB Show

NAB Show

Video.

Governed Data: The New Engine of Enterprise Value in the AI Era

As AI adoption accelerates, enterprises are rethinking the role of proprietary data as a strategic asset, capable of driving new revenue and competitive advantage. This panel explores why data has quickly risen to the top of the enterprise agenda and what organizations must do to unlock its full value.

Panelists examine how the shift toward autonomous AI agents is increasing demand for high-quality, governed data, and why generic datasets are no longer sufficient for high-stakes enterprise use cases. The discussion also addresses the critical role of data governance, privacy, and trust frameworks in enabling responsible monetization while minimizing risk.

Speakers:

Peter Leeb, VP, Commercial, Veritone
Lisa Gerber, Senior Director of M&E, Lumen

Location: AWS Theater

May 4, 2026