Digital advertising is shifting from signal extraction to data stewardship. In this session, explore how cloud-native infrastructure, privacy-first identity, and AI-driven optimization are reshaping AdTech across the supply, demand, and decisioning layers.

Learn how organizations are unifying fragmented inventory, proving performance with greater transparency, embedding consent as a control plane, and deploying real-time, agentic intelligence that drives trust, accountability, and measurable outcomes.

Speakers:

Scott Davis, Chief Technology Officer for Media & Entertainment, GlobalLogic, a Hitachi Group company
Brad Epperson, Global Business and Development Lead, Monetization – Media, Entertainment, Games, and Sports at AWS

Location: AWS Theater