NAB Show

NAB Show

Video.

Beyond Audiences: Building Community

In today’s creator economy, audience size is no longer the primary signal of success Community is.The industry is undergoing a fundamental shift from reach to resonance: from how many people follow a creator to how deeply those audiences engage, trust, and stay connected. As this shift accelerates, the panel will examine how trust is built, engagement is sustained, and community becomes the foundation of long-term value and cultural impact across the creator economy.

Moderator: France Tantiado, Co-Founder, Creator Gold

Speakers:

Yak Gertmenian, Creator Innovation, Influential
Matt Swider, Editor-in-Chief, The Shortcut
Uptin Saiidi, Creator & Founder, @Uptin

Location: Creator Lab Theater

May 4, 2026