Creator success now extends far beyond likes and views. See how impact is measured today, including audience sentiment, long-term engagement, brand lift, and creative influence beyond surface-level performance metrics.

Moderator: Renee Teeley, Creator Business Partner, Sarah Renae Clark

Speakers:

Rene Ritchie, Creator Liaison, YouTube
Ashlee McCullock, VP, Social Research & Insights, Paramount
Tayllor Lloyd, Content Creator, Tayllor Lloyd, LLC
Dustin Miller, Content Creator, PolyInnovator LLC

Location: Creator Lab Theater