NAB Show

NAB Show

Video.

Stadiums of the Future: Tech-Driven Venue Experiences

Modern stadiums are evolving into live production environments where audio, video, and connectivity come together to power the fan experience in real time. This session explores how leading organizations are designing and operating venues to deliver high-quality, immersive experiences — from in-venue content production and advanced audio systems to the infrastructure required to capture, transport, and distribute live signals at scale. Panelists will discuss how broadcast, in-venue presentation, and digital platforms are becoming increasingly interconnected, including the growing importance of low-latency, synchronized delivery across screens and environments. The conversation will offer a practical look at how today’s venues are being built and run to support the next generation of live sports experiences.

Moderator: Kristian Hernandez, Senior Editor, SVG

Speakers:

Scott Sullivan, Vice President, Strategy & Innovation, Shure
Laura Johnson, Sr. Director, Game Presentation & Live Events, San Francisco 49ers
Ryan Cole, VP of Video Technology, COSM
Rick Gibson, Vice President, Media and Entertainment/Vyvx Broadcast Solutions, Lumen

Location: Sports Theater

May 1, 2026