NBA League Pass is a world-renowned case study of a sports league successfully going D2C and scaling globally. This session takes you behind the fan experience to explore the engagement and monetization strategies, as well as the infrastructure, that make it all possible.

The discussion also explores what an autonomous future of fan engagement and revenue orchestration looks like, highlighting practical AI and agentic use cases that cut across acquisition, retention, and operations.

Moderator: Sahil Dhar Hakim, Chief Business Officer, Evergent

Speakers:

Vijay Sajja, Founder and CEO, Evergent
Ken DeGennaro, EVP, Media Operations & Technology, NBA

Location: Sports Theater