The FIFA World Cup is one of the most demanding events in global media and sports broadcasting. With millions of viewers tuning in simultaneously across connected TVs, mobile devices, and digital platforms, delivering the tournament at broadcast-quality scale presents extraordinary technical and operational challenges.

From ultra-high-definition streaming and low-latency delivery to real-time audience engagement features, media companies must operate platforms capable of handling massive traffic spikes while maintaining reliability, performance, and seamless user experiences.

In this session, experts from Globant, TelevisaUnivision and FOX explore how modern streaming architectures and platform strategies are enabling broadcasters to deliver global sporting events at unprecedented scale. The conversation focuses on the technical and operational considerations behind delivering the World Cup to massive audiences, including platform scalability, HD streaming capabilities, resilience during peak demand, and the evolution of digital fan experiences.

Gain insight into how large-scale streaming infrastructures are being designed to support some of the most watched events in the world while meeting the growing expectations of today’s global audiences.

Speakers:

Luciano Escudero, VP Media & Entertainment AI Studio, Globant
Alexandro Campos, Vice President of Product/Engineering, TelevisaUnivision
Elissa Christie, SVP, Product Operations & Delivery, FOX

Location: Media and Entertainment Theater