NAB Show

NAB Show

Video.

Leveraging Generative Media in your Business

Generative AI has moved from experimental pilots to core production. Learn how to integrate AI across your entire workflow — from content creation and management to delivery — to unlock hidden value, enhance productivity, and transform your business operations.

Speakers:

Buzz Hays, Global Market Lead Entertainment Industry, Google Cloud
Roberto Miquel, Productor Ejecutivo, Televisa Univision
Perry Nightingale, SVP, Creative AI, WPP
Jo Plaete, Chief Technology Officer, BRAHMA AI

Location: Media and Entertainment Theater

May 1, 2026