For this Executive Viewpoint interview, Shure’s Jason Waufle, Global Managing Director, Media & Entertainment AI Studio, sat down with NAB’s Latesa Hughes leading up to the 2026 NAB Show. Tune in to learn more about their sessions and presence on the show floor this year!

For over 100 years, Shure Incorporated has been a leading global manufacturer with a reputation for excellence in the fields of microphones, wireless audio systems and the audio industry as a whole.

Where to Find Shure at NAB Show:

On Monday, April 20 at 3 p.m., attend their session, “Advancing Isolation and Immersive Capture in Modern Sports Production” at the Sports Theater in West Hall.

Shure will also have a booth (#C4916) in Central Hall.

About Shure

Shure has been making people sound extraordinary for over a century. Founded in 1925, the Company is a leading global manufacturer of audio equipment known for quality, performance and durability. Shure makes microphones, wireless microphone systems, in-ear monitors, earphones and headphones, conferencing systems, and more. For critical listening, or high-stakes moments on stage, in the studio, and from the meeting room, you can always rely on Shure.

Shure Incorporated is headquartered in Niles, Illinois, in the United States. We have more than 30 manufacturing facilities and regional sales offices throughout the Americas, EMEA and Asia.

For more information, visit www.shure.com.