What happens after YouTube stardom? Matthew Patrick — MatPat to millions — helped define the modern YouTube playbook—then rewrote it by selling Theorist Media in 2022 and stepping away at his peak. Now, as he explores new creative projects and industry advocacy, he’s charting a path few have taken. This conversation examines how creators can think about longevity, ownership and reinvention in a rapidly evolving business. With a rare vantage point, Patrick will offer insight into what it means to build — and move beyond — a digital empire.