With 20 years of experience in the Media and Entertainment space, Chima Ogbuokiri has built a career across the lines of technology, marketing strategy and analytics. Currently, he serves as the Senior Vice President of Growth and Lifecycle Marketing Strategy for AMC Networks. In this role, he oversees global growth and retention marketing across the full portfolio of SVOD (subscription video on demand) to identify opportunities to drive subscriptions, increase engagement, and enhance the customer journey. In addition to performance marketing optimization, his role is leading or engaged with MarTech optimization, distribution strategy, customer experience enhancements and audience management.