NAB Show

NAB Show

Session.

PRISM – AMC Networks Success Story: Adopting GenAI to Streamline Workflow

Monday, April 20 | 10:15 – 10:45 a.m. | W1333 AWS Theater

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PRISM – The Intelligent Content Search and Discovery Platform represents a meaningful advance for AMC Networks that elevates and optimizes production & marketing workflows by modernizing content discovery and management through AI tooling. The platform processes full HD/4K video content with multi-track audio support and integrates advanced AI/ML capabilities for automated metadata generation, intelligent search, and secure content management, with guaranteed performance metrics, metadata accuracy, and system availability. It uses the AWS Media Lake platform and the Marengo Video Analysis model from TwelveLabs on Amazon Bedrock. It revolutionizes production workflows by eliminating manual content discovery processes while ensuring secure and efficient access to media assets.

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