NAB Show
Cloud Virtualization.
The Cloud-Native Newsroom Is No Longer Optional
The pressure on media organizations has never been higher. Audiences expect more content, delivered faster, across more platforms, while budgets and teams remain constrained. In this environment, cloud-native workflows have moved from “nice to have” to essential infrastructure.
Cloud virtualization is redefining how content is created, managed and delivered. By decoupling production from physical infrastructure, teams gain the flexibility to produce live content, collaborate remotely and scale resources dynamically. Whether it’s cloud switching for live events, virtual production pipelines or distributed post-production, the ability to operate without geographic constraints is now a competitive advantage.
Hybrid production is the new normal. Broadcasters are modernizing without abandoning legacy systems. Streaming platforms are optimizing delivery while managing costs. Enterprises are building secure, cloud-first content ecosystems. Across each use case, the focus is the same: Build the stack, not the stress.
Source: Hewlett Packard Enterprise 2026
Equally critical is interoperability. As tools and platforms multiply, seamless integration becomes the difference between efficiency and friction. Cloud-based environments simplify this complexity, enabling teams to focus on storytelling, not infrastructure.
The future newsroom isn’t defined by location. It’s defined by agility, scalability and resilience. And increasingly, it lives in the cloud.
Road to NAB Show: Your Guide to Cloud Virtualization
NAB Show brings together broadcasters, streamers and forward-thinking solution providers to explore how cloud and virtualized workflows are transforming content production, distribution and monetization. Included in a Show Floor Pass, meet the exhibitors transforming media operations through cloud and virtualization technologies. Hear directly from leaders redefining media workflows and operations in today’s rapidly evolving cloud ecosystem.
Featured sessions and workshops include:
- “The Enterprise Studio: Redefining How Organizations Create” — This session offers a practical look at how enterprise brands can build internal studio capabilities—and identify the right external partners—to operate in a world of expanding content opportunities
- “From Set to Social in Minutes: How Modern Work Are Reshaping Unscripted Content” — This session explores how modern production workflows are collapsing the gap between on-location filming and multi-platform distribution.
- “Enabling End-to-End Hybrid Cloud Production” — This session will explore advances in on set data movement, secure network transport, edge storage, and cloud integration that allow editors, VFX artists, and production teams to begin working with content in near real time.
Three Things to Watch
- Hear from thought leaders Jamie Simmons with NBC, Joel Goldberg from CBS and VideoShip President Colin Grimes as they dive into how cloud-based products allow them to serve local newsrooms with efficiency and success and what the future will be.
- In this session, explore how Alibaba Cloud Media Services integrates AI across the entire media pipeline, from content acquisition and production to processing, distribution and playback.
- Join Rob Delf, CEO of Fabric, and Naima Elmasri, AWS Account Manager, Startups, for an exclusive fireside chat at NAB Show, where they break down the journey of migrating from their existing cloud provider to AWS.
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Registration for the 2026 NAB Show is now open
Registration is Now Open for the 2026 NAB Show
With more scale, more innovation and more international reach than any other event in the content economy, NAB Show is the must-attend marketplace for media and entertainment.