NAB Show

NAB Show

Speaker.

Mitch Rotter

Mitch Rotter

Director, Strategic Content Partnerships, Data & AI

Shutterstock

Mitch Rotter, Director of Strategic Content Partnerships, AI Business at Shutterstock, operates at the intersection of content, technology, and commercialization. In his current role, he bridges the gap between rights holders and AI model developers by structuring and licensing high-value datasets for AI training and machine learning applications. He is also responsible for overseeing Shutterstock’s global network of content and data partners.

Mitch has held leadership roles at TikTok and Universal Music Group where he worked at the forefront of content creation, distribution and monetization. He brings a market-driven perspective on the emerging AI training data economy, with a focus on unlocking new revenue streams for libraries and rights holders.

Session

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