Public Cloud provides computing resources on demand, billed by the minute. Historically, television users would keep everything running all the time, just in case, and also to retain operational assurance that all the program chains are up and ready. To get cost-effective use of on-demand resources, you need to be able to turn them on and off easily, and be sure they will be configured correctly each time they come up. Orchestration tools are the key to this repeatable use of the cloud. In this presentation, we talk about Orchestration and give examples for channel playout – a common use case of both on-prem and cloud-based deployment — where the workload varies at different times of the day.