NAB Show

NAB Show

Session.

AI-Powered AdOps: From Workflow Automation to Autonomous Revenue Optimization

As media ecosystems expand across OTT, CTV, FAST, and broadcast, AdOps teams are hitting a breaking point in managing increasing complexity with fragmented tools, manual workflows, and limited real-time control.

This session explores the shift from traditional automation to agentic AI, where intelligent systems augment AdOps teams by executing workflows, surfacing insights, and enabling faster, more informed decisions with humans firmly in control of strategy, governance, and exceptions.

Through real-world examples and a live demonstration, you’ll see how AI transforms AdOps from reactive execution to proactive, revenue-driving operations.

During this 20-minute session, you will learn how to:

  • Automate campaign setup, QA, and trafficking using AI-assisted workflows
  • Optimize pacing and yield in real time to maximize delivery and revenue outcomes
  • Reduce manual effort while improving accuracy, productivity, and operational efficiency
  • Detect and prevent revenue leakage before it impacts performance
  • Unify visibility across fragmented AdTech systems for better decision-making
  • Scale AdOps operations without increasing team size

Format – Live demo with practical use cases

Who Should Attend – AdOps, monetization, and revenue leaders responsible for campaign performance, yield optimization, and operational efficiency

See how AI-powered, human-guided AdOps becomes a competitive advantage – live at the Tech Chat Theater.

About Tavant

Tavant is a global leader in AI-powered solutions and digital engineering, helping enterprises drive transformation and measurable ROI. With expertise across industries including media, manufacturing, finance, and agriculture, Tavant specializes in data modernization, cloud, automation, and insights. Founded in Silicon Valley in 2000, Tavant operates globally.

Media & Entertainment Solutions | Tavant

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