Simon Crownshaw is a technology leader shaping the future of media through cloud, data, and artificial intelligence. With nearly two decades of experience across production, post-production, and the global media supply chain, he brings a rare blend of creative industry expertise and deep technical insight. As Worldwide Director for Media and Entertainment at Microsoft, Simon works with leading organizations across studio production, live production, animation, episodic television, and gaming to reimagine how content is created, produced, and experienced. He partners with global media companies to modernize media workflows through cloud-scale platforms while unlocking the power of AI and data to transform production operations, audience engagement, and real-time content intelligence. Prior to Microsoft, Simon held leadership roles across studios and broadcast organizations where he developed technical strategies that modernized production infrastructure and media operations. Today, Simon focuses on helping the industry transition from traditional media pipelines to AI-powered, intelligent media ecosystems, where content, data, and storytelling converge to create more dynamic and personalized experiences for global audiences.