Jordan Gross is a brand storyteller and video marketing leader with deep expertise in global content strategy, production, and corporate communications. Currently serving as Senior Video Producer at Coupa, he leads the development of scalable video programs that connect storytelling to business outcomes.

Previously, Jordan was Creative Director of Video at Dayforce (formerly Ceridian), where he led global video strategy during a major international rebrand. He oversaw the creation of new brand standards, launched enterprise-wide video guidelines, and pioneered AI policy adoption for video production.

With a background spanning commercials, film, and corporate storytelling, Jordan has produced award-winning short films and feature projects, with work showcased at TIFF, Cannes Marché du Film, and Slamdance. He brings a unique blend of creative vision and operational leadership, specializing in building high-performing teams, aligning stakeholders, and delivering content at scale.