Serena is an accomplished sales leader with more than 20 years of experience in solutions to address media and entertainment workflows. Blending technical expertise with strong commercial insight, she previously held a sales leadership role at Avid before leading both the sales and technical teams at Annex Pro, Canada’s leading M&E reseller.
In July 2025, Serena joined DataCore Software as Vice President of Sales for Pixitmedia, where she heads the global sales and presales teams. In this role, she is responsible for driving worldwide growth, strengthening customer and partner relationships, and ensuring the team delivers best-in-class solutions.
Serena’s leadership centers on empowering teams and building strong partnerships, helping media organizations unlock efficiency, creativity, and value from their data.