As public service media organizations navigate rapid technological change, sovereignty, trust and governance have become as critical as performance and scale. In this fireside chat, Dell hosts leaders from NVIDIA and the European Broadcasting Union (EBU) to explore how AI sovereignty is shaping the future of European media.

The discussion will examine how locally governed infrastructure that is aligned with European data protection, privacy rules and values will enable public broadcasters to innovate while preserving cultural identity and public trust. Panelists will share perspectives on interoperable media workflows and the use of AI, including foundation models and large language models trained on local data, and AI agents to deliver transparent and accountable media services.

Together, the speakers will highlight how cross‑industry collaboration and workforce development are building a resilient, AI‑ready media ecosystem designed to serve the public interest across Europe..