The streaming landscape has shifted from a “growth at all costs” model to one defined by operational efficiency and the relentless pursuit of viewer retention. Progress continues at a frantic pace, with beyond-human scale. For modern media organizations, the cost of technical failure has never been higher: according to the 2025 New Relic Observability Forecast, a high-impact outage now costs nearly half of all media companies over $2 million per hour. In this session, we move beyond the “why” of observability and dive deep into the “how” of driving a 2-3x return on investment by unifying visibility of the entire delivery pipeline to eliminate the finger-pointing between teams.

We will explore how New Relic is helping industry leaders escape the “fragmentation minefield”—the common trap of juggling eight or more disconnected tools—by creating a single source of truth that links client side QoE data directly to streaming applications, CDN, backend infrastructure health and ad-tech performance. You will see how the transition from legacy monitoring to Agentic AI is revolutionizing incident response, moving from manual war-room troubleshooting to autonomous, predictive remediation that resolves issues before they impact “Golden Metrics” like Startup Time, Buffering, and Ad Fill Rates.

Building AI Agents to manage your ad yield or content recommendations? Let us show you how to pull back the curtain… to see if they’re actually driving revenue or driving your teams in circles and off-the-rails.