NAB Show

NAB Show

Session.

Beyond Search: How Broadcasters Can Win or Lose in AI-Powered Search

Monday, April 20 | 1:30 – 2:30 p.m. | N259

Broadcast Management and Monetization ConferenceAdd to MY Show Planner

Everyone is talking about AI. But is AI talking about you? Your Stations? Your local advertisers? In a world increasing dominated by AI powered search, what AI knows about your stations and your advertising clients is critical. How can you be sure the various LLM’s accurately reflect the value of your local marketing assets. How can you make sure your local advertising clients aren’t shut out of AI chat by major national brands? Discover urgent steps to ensure your stations, local brands, and advertisers get found and recommended by AI engines replacing traditional search.

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