Cloud hyperscalers are buying servers faster than manufacturers can build them, and media organisations are caught in the crossfire. Whether it’s NVMe arrays, high-speed networking equipment, or standard compute for render and transcoding, procurement timelines that used to be weeks are now months — and getting worse. This session cuts through the noise with actionable strategies: how converged infrastructure designs can halve your physical server count without sacrificing performance, how intelligent data orchestration creates a seamless bridge to cloud capacity for burst requirements, and how AI-powered content discovery reduces the storage sprawl that drives hardware demand in the first place. Walk away with a framework for building resilient media infrastructure when the supply chain won’t cooperate.