Andreas Heyden is CEO of DYN and brings a platform- and aggregation-focused perspective from building DYN, a cloud-native, glass-to-glass OTT ecosystem purpose-built for Tier-2 and niche sports. Only through this integrated approach combining AI-supported workflows, automated production, and DYN’s own SaaS products, such as the Content Desk, can niche sports be efficiently mediatized and monetized at scale. Working closely with leagues and federations, Andreas focuses on replacing Tier-1 cost structures with operator-grade systems that make sustainable growth possible where traditional models fail.