Pojo Riegert is a Creative Lead, Director, and Writer heading Mark Rober’s Creative Team, shaping captivating stories that highlight incredible engineering and science. Serving as Mark’s second brain for social media storytelling, Pojo has mastered what resonates deeply with audiences, driving clickable and engaging content. He spent his early career with Zach King, conquered short-form content strategy and helped triple his YouTube following, surpassing 40M subscribers in under 3 years. His experience also includes collaborative roles with influencers across the industry, fostering community driven efforts and relationships. Projects led by Pojo have collectively surpassed 4 billion views.