As broadcasters and streamers adapt to audience demands, they are under pressure to deliver flawless, high-quality video at scale — while keeping budgets and timelines in check. But not every cloud is built for today’s video demands. Here are three essential features to watch for:

1. Low-Cost Egress

Media and entertainment companies move huge volumes of video worldwide—and transferring that data out of the cloud can get expensive quickly. Many cloud platforms pile on unpredictable egress fees, making it tough to manage costs. Instead, look for a provider with straightforward, low egress pricing. With the ability to predict global costs, you can focus on delivering for audiences everywhere.

2. Amped-Up Performance

Media workloads are demanding. Whether you’re delivering UHD streams, running complex rendering jobs, or leveraging AI, you need resources tailored to your needs—not just generic “T-shirt sized” compute tiers. A cloud provider that lets you define and fine-tune resources for each workflow ensures top performance from ingest to delivery.

3. Built-for-Media Network

With live video, every frame counts. Standard cloud networks were built for web traffic, not the real-time pace of broadcast. A network designed “video-first” delivers consistent low latency and reliability — so you can broadcast with confidence, without the risk of interruptions.

Oracle Cloud Infrastructure: Media Performance Without the Drama

OCI is uniquely equipped to handle media’s toughest challenges:

• Egress rates up to 10x lower than other providers, plus unmetered FastConnect for high-capacity transfers
• Customer-defined, performance-optimized compute shapes
• A network-first, non-blocking backbone for reliable, high-quality video workflows

Connect with Oracle at the 2026 NAB Show to learn why broadcasters and media companies are switching to OCI.