NAB Show

NAB Show

Session.

The Local Advertising Buying Landscape: Find Out What’s Driving Digital Sales, Revenue and Growth Opportunities

Tuesday, April 21 | 1:30 – 2:30 p.m. | N259

Broadcast Management and Monetization Conference

Dive into the results of Borrell Associates and RAB’s 14th annual digital benchmarking report on radio digital sales based on local business radio advertisers and radio sales managers.  This session will uncover local business owners’ and advertisers’ perceptions and media planning decisions along with a deep dive into how digital continues to be a major growth engine for radio and how to leverage it for growth opportunities for your station.

Interested in Sponsorship Opportunities?