I’m a strategic advisor and ad tech leader with 20+ years of experience across streaming media, connected TV (CTV), and digital advertising. My work sits at the intersection of product architecture, industry standards, and ecosystem strategy—helping media and ad tech organizations navigate complex technical and commercial change.
I’ve held senior roles at NBCUniversal, IAB Tech Lab, and ARRIS/CommScope, working across ad insertion platforms, SSAI and client-side ad workflows, video distribution, and measurement infrastructure. I’ve led and contributed to industry standards, including SCTE, VAST, ACIF, and ATSC, with a focus on practical adoption across broadcasters, streamers, platforms, and device ecosystems.
Today, I advise companies on go-to-market strategy, platform integration, and ecosystem alignment—particularly where media delivery, advertising technology, and signal-based solutions intersect. I’m known for translating complex systems, including watermarking, attribution, and content protection technologies, into strategies that scale in real production environments.
I’m most effective where technology, standards, and business converge—helping teams make decisions that hold up operationally, commercially, and across the broader media ecosystem.