Jean-Baptiste Lorent joined intoPIX in 2007, an innovative technology provider of image processing and compression technologies. Today, he works as head of marketing and sales, driving intoPIX product roadmap, strategy and business development in electronics & audio-visual industries. He most recently held product management positions at intoPIX developing a strong expertise in image/video compression and how to efficiently address the transition to IP/IT in Broadcast and Pro-AV. He is an active member of VSF, SMPTE, as well as other organizations such as AIMS or TICO Alliance. He holds a business engineering Master Degree from the Louvain School of Management (UCLouvain, Belgium).