Claudia Souza is ASG’s Chief Innovation Officer. In her role, she leads the company’s cloud-based live production business operations, including sales efforts for ASG’s Virtual Production Control Room. She is a renowned resource on the adoption of new cloud-based and SaaS technologies that impact business development opportunities on a global scale. Prior to joining ASG, Souza was part of the leadership team of Grass Valley’s Advanced Technology Division, in which Souza spearheaded the commercial launch of Grass Valley’s GV Media Universe and AMPP. She also spent several years with Sony Electronics where she was most recently Global Business Development Manager.