This paper examines the technical and strategic importance of active participation in digital ecosystems that power in-vehicle visual platforms in modern automobiles. For almost two decades, the industry prioritized enhancing RDS and HD Radio metadata quality; however, the focus must now include connected car platforms such as DTS AutoStage, which are rapidly gaining market share. These platforms are redefining radio’s presence in the dashboard, delivering advanced visual experiences that drive listener engagement, strengthen brand identity, enable new revenue models that increase client success, and provide actionable insights through return-IP connectivity.
 
In 2026, delivering a best-in-class experience across RDS, HD Radio, and connected car platforms is no longer optional—it is a baseline requirement for survival. Participation is not merely recommended; it is essential, and broadcast engineers are at the center of this transformation.

This paper shares best practices and current technical guidance informed by the Third Annual In-Vehicle Visuals Report, a comprehensive study of the top 100 best-selling new vehicle models in the U.S. and other emerging developments in the connected car ecosystem.