Discover how cutting-edge tools like AI, data analytics and personalization are transforming the way audiences are understood and engaged. Watch this session on-demand to learn how to use AI-driven insights to predict viewership trends, craft personalized content, connect with fans in real time and deploy smarter engagement strategies.

Together, these capabilities redefine what it means to build lasting audience loyalty.

Featuring: Chris Blandy, Director, Strategic Business Development, Media & Entertainment, Games & Sports at AWS, Max Kaltenhaeuser, Senior Vice President of Americas at Sportec Solutions, Ricardo Perez-Selsky, and Senior Director, Digital Production Operations at Fox Sports Digital

AWS sponsored this session.