From sold-out arenas to award-winning films, documentaries, and the soundtracks of our social feeds, music continues to drive culture and shape the way stories are told.

In this NAB Show exclusive conversation, Jody Gerson — pioneering chairman and CEO of Universal Music Publishing Group — sits down with Ankler Media CEO and editor-in-chief Janice Min for an inside look at the narrative power of popular music. Together, they explore how UMPG partners with artists, songwriters and producers to push creative boundaries, and how the evolving relationship between the music industry and Hollywood is redefining entertainment.

Gerson oversees the music of the world’s biggest superstars — including Elton John, Taylor Swift, Billie Eilish and more — while stewarding the legendary catalogs of icons such as Bob Dylan, Sting and Neil Diamond, preserving and elevating their lasting impact on culture.

Watch on-demand to hear why music remains one of the most powerful forces in entertainment.