From Broadcast to Streamcast: The New Era of Sports Viewing

The playbook for how fans watch sports is being rewritten. As streaming becomes the dominant force in media, leagues, broadcasters and tech platforms are adapting rapidly — reimagining everything from live game delivery to fan engagement and monetization.

This panel brings together leaders across sports streaming, advertising and platform innovation to explore:

• The rise of FAST channels, direct-to-consumer platforms and streaming exclusives
• How data, interactivity and personalization are reshaping the viewer experience
• The new economics of rights deals, ad models and global distribution
• What it takes to win in a fragmented, mobile-first, always-on world

Whether you’re a content creator, rights holder, advertiser, or fan engagement strategist, this conversation is your front-row seat to the future of sports media.

Moderated by:

Ben Horney, Deals Reporter, Front Office Sports

Speakers:

• Cathy Rasenberger, President/ Founder, Rasenberger Media/ Sports Studio, Inc
• Josh Walker, Co-Founder and CEO, Sports Innovation Lab
• Drew Simon, Director, Content, Genius Sports
• Justin Fromm, Head of Insights, Samsung Ads