NAB Show
About Us.
A New Vision for NAB Show and NAB Show New York
In This Guide
• About the New Look
• NAB Show and NAB Show New York Logo Toolkit
• Why We Evolved the Brand
• Using the New NAB Show Marks
About the New Look
We are excited to introduce the new look for NAB Show and NAB Show New York, a refreshed identity that honors our legacy while embracing the future. This modern brand captures the momentum, creativity and constant evolution that define our industry and global community. Inspired by signal bars, the new logo shows how we connect, scale and amplify stories worldwide. Comprised of three simple, repeating shapes, the logo is the core of our visual system. It is flexible, recognizable and designed to grow with us. Your vision and partnership have shaped this evolution, and together we will keep pushing the boundaries of storytelling at scale. Explore the visuals, watch the brand reveal video and download the complete logo files and brand guidelines to share this renewed energy with your audiences.
Comprised of three simple, repeating shapes, the NAB Show logo is the core of our visual system.
NAB Show and NAB Show New York Logo Toolkit
Why We Evolved the Brand
NAB Show has refreshed its look many times over more than 100 years, evolving alongside the broadcast industry as it transformed from radio to television to today’s multi-platform, on-demand world. What began as a way to share news and entertainment has become a global engine for creativity, connection and change. This new brand honors that journey and the possibilities ahead. Together with our exhibitors and partners, we fuel ideas that shape how people live, work and experience content. We enable new realities and inspire the next generation of storytelling on every screen and every stage.
Using the NAB Show Marks
The National Association of Broadcasters (NAB) owns the NAB Show and NAB Show New York names, trademarks and logos (collectively, the NAB Show Marks). If you are authorized to use these marks, ensure you are using the correct version and have the proper usage rights. Please review the updated brand guidelines (Link) .
These marks are valuable assets that NAB must protect. The guidelines explain who may use the NAB Show Marks, including exhibitors, partners, the media and other approved parties. Any other use requires written permission from NAB.
Questions or Assistance
If you have questions, need assistance or would like us to review how you are using the new branding, please contact Dorian Sullivan, Vice President, International Marketing & Brand Strategy, at [email protected].